show room and offices | carmel buisness

"creation of space - space of creation"

photography: amit gosher

a space whose purpose is to host potential customers in an experiential manner and convey to them the quality of the brand, its uniqueness and the variety of products of the carmel business companies. the project is the result of winning an invited competition. as part of it, we formulated a narrative of a museum space so that the products are perceived as works of art, "a creation of space and a space of creation". the project combines the movement of customers/visitors around and through exhibits, most of which were also designed by us. all the displays are based on the companies' products and combine lighting, hanging and framing.

a creation of a space/a space of creation - the experience we chose to give the visitors was a museum experience of wandering between exhibits in a cultural space. a space that transmits creativity, innovation, original thinking and design quality. carmel business is a company that deals with the creation of spaces (work, hospitality, etc.) and we chose to present them in a unique and original space of changing creation. in planning the space, we used unique lighting, hanging, wrapping, and projection techniques. we emphasized a dynamic experience that combines sight and touch, combines sitting at different heights, and of course a changing movement path. the museum experience is re-validated through the original use of the company's products in a way that inspires and externalizes qualities. and we made sure to play on the seam between culture, art, design and commerce when we developed the performances themselves in ramatpartim.

the space, despite its artistic volume, is also used as an integrated work space and is replete with communication and climate control systems accordingly, a bar area, changing areas and meeting rooms.

display design in collaboration with itay ahli.